An identity system for a new tailor operating under the existing Browns Fashion brand.
The identity is flexible and permutates in multiple ways allowing each piece of print to use slightly different monograms, much like each customer gets a tailored suit, they leave with unique printed matter. To further enhance this idea the address is printed by a hand-held rubber stamp.
The monograms are actually stitched into the print where possible, i.e. the business cards.







