I'm Thomas Dabner, a freelance designer with my focus being graphic identity design, this ranges from marks & symbols to full business identity work including stationery, packaging and signage. Here is what I do...
Clean Air Asbestos Services
Logo constructed from the C and A of clean air and subtly echos the shape of a microscope
Clean Air Asbestos Services (then called Clean Air Analytical Limited) approached me with a clear idea of what they, as a brand within their line of work, wanted to achieve.
Their previous identity lacked enormously in any sort of graphic or aesthetic direction (pictured below) which is something they needed to show in order to up their game.
Previous logo lacks direction
With this in mind I focussed on the companies most important features which included incredible precision and accuracy when surveying contaminated sites and their main piece of equipment, a microscope. Ofcourse the identity didn't literally have to show these elements, i.e. through imagery, however the way the two uppercase letters 'C' and 'A' sat together made the outcome inevitable.
Set in Futura Medium the logo-mark utilises the angular letters and sharp corners to emphasise the brands message of structured professionalism. The same level of which was applied when designing the accompanying stationery.
Stationery echos the main focus of precision and accuracy
The colour scheme was kept simple yet effective, one thing the client asked for was to keep the red (or similar shade) from their old identity, which in fact enhances the new identity brilliantly.
All of the stationery uses a matching structure, bringing the eye first to the titling words (address, e-mail, phone etc) in red, followed by the content in black.
Clean Air Asbestos Services | 2010